AKOO Fall 2010: Back To Classics

As one of rapper T.I.’s successful ventures, AKOO Clothing line -or “A King Of Oneself” if you will- has proven itself to be grabbing the urban fashion audience tighter with each collection it delivers.  This fall, AKOO goes back to classics -in a stylish way, just right for you, preppies and jocks alike.

AKOO was founded by rapper T.I. back in 2008, and since its launch, the brand has been getting rave reviews from both T.I. fans and urban clothing enthusiasts.  T.I., often seen in AKOO gear, embodies what AKOO is all about as AKOO’s design team leader, Ralph Reynolds once said: “the AKOO man is an individual who regards fashion as a compliment to his strong personality.”

In its Fall 2010 collection, AKOO goes low-key with its new kind of classics, deriving the inspiration from varsity football.  Here are the hottest stuff from the lineup:

  • The AKOO varsity jacket, featuring leather embellishments on its front pockets.
  • Retro logo sweater, AKOO’s new take on the classic piece.  Very cool.
  • Woven shirt with applique details for that showy side of you. Wear it on club nights, as this particular piece is made for parties.
  • Denim pants with embellishments and studs, which has a surprisingly low-key appearance which makes it cool.
  • Warm up with nylon vests, zip-up sweater and the classic AKOO cardigan.

Here are some of our favorite pieces from AKOO’s latest collection available at DrJays.com.

AKOO Feverish Shirt Jacket, $110

AKOO Splinter Woven, was $80, now $69.99

AKOO Bronco Jean, was $75, now $65.99

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Billionaire Mafia 2011 Collection: Luxury Redefined

SoJones has always been a huge fan of Billionaire Mafia, as it proved to be one of the hottest streetwear brands on the market right now. Founded in 2007 out of the downtown Las Vegas Arts District by Lana Fuchs, the brand’s first t-shirts were created in an abandoned liquor store -which was later converted into a design studio. Lana Fuchs created Billionaire mafia to embrace her love for music, art and fashion and at the same time continuing her family tradition of becoming a self-made entrepreneur.

Billionaire Mafia lives up to its name, and borrows the old mafia method of organizing a union to serve the less fortunate in their business ways. The brand sells affordable products, inspired from the streets in an effort to share the wealth within the community through charities that preserve the arts. There are also activities to improve existing programs and make the arts accessible to underprivileged neighborhoods.

For its 2011 delivery, Billionaire Mafia offers a range of luxurious items, fit for the fly guys who likes to look their best. Check the following and make sure you get your hands on them A.S.A.P!

  • Leather jackets.  Get the Billionaire vibe with Billionaire Mafia’s luxurious leather jackets, featuring embellishments, studded details and well-designed pockets with attractive zippers.  And let’s not forget the croco-leather jacket, which is the über cool piece.
  • Pair the croco-leather jacket with the new Billionaire Mafia jeans, featuring studs on its back pocket with croco-leather appliques and embellishments.

DrJays.com carries the Billionaire Mafia brand, and while waiting for the cool stuff to drop, here are some of SoJones.com’s picks for you.

Billionaire Mafia Silent Woven Shirt, $48

Billionaire Mafia Grind Denim Jeans, $54

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Episode #122

We were without Phro this week (hes off on a beach somewhere in the Caribbean), but that doesnt mean we cant still chill in the basement with our friends .KOM aka Kingz Of The Mic. Joka and T.O. kicked back and had a few Capri Suns with us while we talked everything from whats real in hip-hop to 9th Wonders 5-year theory (you gotta tune in to find out what that means). A damn fine time, make sure you check out your boys .KOM on Twitter and a big congrats goes out to Phro for tying the knot with his girl!

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