Akademiks Fall 2010: Swiss Alps Coolness

This fall, Akademiks decided to go to France and takes the inspiration from the Swiss Alps wear.  SoJones visited their booth back in MAGIC 2010 and found the cool lineup, dominated with red and green, corresponding to the upcoming Holiday season.

Akademiks is known for its trendy urban streetwear since 1999  and SoJones is loving the brand.  With their motto: “Denim is King”, Akademiks reached out to the masses and got its momentum when Brooklyn rapper, Fabolous, included the brand in one of his songs in his debut album: “Ghetto Fabolous”.

Don’t miss what Akademiks has in store for you this season.  Their ski-related French Alps-inspired designs included stylish fall gear as follows:

  • Moncler-inspired parachute vest to protect you from the cold
  • Novelty lightweight jackets and cardigans, perfect to go through the transitional season, preppy style
  • As for back-to-school items, get a strong orange/black feel, welcoming the golden fall
  • Of course all the color combos will go perfectly with Akademiks’ denim lineup!

Here are some of our favorites from Akademiks’ newest delivery at DrJays:

Akademiks City Slicker Jacket, $105

Akademiks Confederate Track Jacket, was $78, now $61.99

Akademiks Doc Repair Jeans, $58

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